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From Applicant to Team Member: 4 KnowBe4 Success Secrets for 2025

By: KnowBe4 HR

Published: 28 Jul 2025
Last Updated: 28 Jul 2025

At KnowBe4, we take pride in attracting and hiring top talent from around the world. We understand that the recruitment process can be challenging for prospective candidates, and we want to help you make the most of your application journey! That's why we reached out to our experienced recruiters to gather their top five tips for applicants. Whether you're interested in joining KnowBe4 or any other company, these valuable insights will give you an edge and increase your chances of landing your dream role.

 

Employees at ComputerSuccess Secret #1: Research Like Your Career Depends On It (Because It Does!)

In today's competitive job market, particularly for roles at forward-thinking companies like KnowBe4, basic preparation simply won't cut it! The difference between candidates who receive job offers and those who don't often comes down to the depth and quality of their pre-interview research. Think about it: our hiring teams speak with numerous qualified candidates every week. When you walk in, demonstrating not just general awareness of our company but a nuanced understanding of recent initiatives, industry challenges, and our vibrant culture, you immediately stand out from the crowd.
Effective research goes far beyond skimming the "About Us" page. Consider exploring:
  1. Recent company announcements and press releases
  2. Industry developments and how they relate to KnowBe4's offerings
  3. The background and perspectives of your interviewers
  4. Customer testimonials and reviews
  5. Our approach to current challenges in cybersecurity
This level of preparation serves multiple purposes. First, it enables you to ask more meaningful questions during your interview. Rather than generic inquiries, you can engage in substantive conversations about matters relevant to our current focus.
Second, comprehensive research helps you tailor your responses to align with our values and priorities. When you understand what matters most to KnowBe4, you can emphasize the aspects of your experience that connect most directly to those priorities. We're looking for future Knowsters who are truly invested in our journey!

 

Success Secret #2: The Power of Being Genuinely You

In a world where job seekers often feel pressure to present a perfectly polished version of themselves, here's a refreshing truth about our hiring process: authenticity isn't just accepted, it's actively valued! The most successful candidates understand that interviews are fundamentally about finding the right match between person and position, not about performing a carefully rehearsed role.


When you present your genuine self during interviews, something remarkable happens. Conversations become more fluid and meaningful. Your unique perspectives and experiences, including the challenges you've faced, add depth to your candidacy rather than detracting from it. Most importantly, you position yourself to find a role where you can truly thrive in our culture rather than one where you'll constantly struggle to maintain an artificial persona.


This doesn't mean sharing every random thought or approaching interviews without preparation. Rather, it means answering questions thoughtfully but truthfully, acknowledging areas for growth alongside your established strengths, and asking questions that genuinely matter to your professional fulfillment on your KnowBe4 journey!

 

StudyingSuccess Secret #3: Curiosity is Key

At KnowBe4, asking questions isn't just welcome. It's a fundamental part of who we are as Knowsters! Our culture thrives on curiosity, and we consistently drive innovation by encouraging everyone to speak up and ask "why" or "what if."


When you come prepared with thoughtful questions for our recruiters and interviewers, you're actually demonstrating exactly the proactive mindset we're looking for. Your genuine curiosity shows us you're eager to learn and ready to contribute to our innovative environment.


We absolutely love it when candidates bring diverse perspectives to the table through their questions. It gives us insight into how your unique thinking might enhance our team. Those thought-provoking questions you're hesitant to ask? They actually showcase your critical thinking skills and give us a preview of how you might contribute to KnowBe4's innovative spirit.

 

Success Secret #4: Read Our Blog & Visit Us @KB4People

Lastly, but most importantly, get to know us where we share our stories! Our recruiters absolutely love it when applicants take the time to explore our blogs and follow our social media accounts, especially @KB4People. This isn't just about checking a box; it's your backstage pass to the real KnowBe4!


When you immerse yourself in our content, you'll discover what makes the Knowster culture truly special. Our blogs and social posts offer an authentic glimpse into our vibrant workplace, from celebrating team wins and showcasing our global workplaces to highlighting the community initiatives that make us proud. This is where you'll see our values in action!


We're incredibly passionate about welcoming exceptional talent to the Knowster family. By following these four success secrets from our recruiters, you'll be positioning yourself as a standout candidate who understands what makes KnowBe4 special. 

 

Team Photo NL

Your KnowBe4 Journey Might Have Multiple Chapters

At KnowBe4, we believe that timing plays a surprisingly significant role in finding the perfect match between talented professionals and our growing team. The recruitment journey isn't always a straight line, and that's completely okay!


If you interview with us but don't receive an offer initially, please know this isn't necessarily the end of your KnowBe4 story. Our team is constantly evolving, with new opportunities emerging regularly across our global offices. What many successful Knowsters don't realize until they're on the inside is how common it is for team members to have connected with us multiple times before finding their perfect role!
The truth is, our hiring decisions involve numerous factors beyond just individual qualifications—team composition, specific project needs, and organizational timing all play important roles. We've seen countless examples where candidates who impressed us returned to interview again when new positions opened and ended up becoming some of our most valued Knowsters!
We encourage you to:
  1. Maintain your connection with us through our social channels and career page
  2. Continue developing your skills and gaining new experiences
  3. Reach out when you see positions that align with your evolving expertise
  4. View each interaction with our team as part of a longer professional relationship
  5. Bring your growth mindset when you reconnect with us
Our recruiters often share stories of current team members who initially interviewed for one position but ultimately found their home at KnowBe4 in a completely different role months or even years later. Persistence, continued professional development, and maintaining your authentic enthusiasm for our mission can make all the difference.

 

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