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What's going on in the world of KnowBe4 from our Human Resources department

Stu Sjouwerman

Recent Posts

COVID-19 PSA: It spreads through the air outside with shocking ease.

COVID-19 PSA: It spreads through the air outside with shocking ease.

We all stay inside to "flatten the curve", but walks outside require some new safety precautions!  New research by european (Dutch) scientists (and we know that has to be good...  :-D)  The research studied the impacts of current social distancing mandates when applied to outdoor exercise. What they found was that staying six feet apart might not do you any good when it comes to running, walking, or biking outside.

Something interesting! How to Learn 60 Percent More in the Same Amount of Time: Turn Off Your Music

Something interesting! How to Learn 60 Percent More in the Same Amount of Time: Turn Off Your Music

Inc. Magazine had a very interesting article with some scientific research about improving your learning.

People Don't Buy 5-Star Products...

People Don't Buy 5-Star Products...

Huh? Now that sounds counter-intuitive, right?

However, a recent study from PowerReviews and Northwestern University found the likelihood of a product being purchased doesn’t necessarily increase as its star rating increases.

When the rating is between 1 and about 3 stars, people don't bother. But a customer is more likely to purchase a product with a 4 star rating that one with 3 stars.

Purchase likelihood then peaks when the average star rating of a product is between 4.2 and 4.5 stars. Once the average star rating surpasses this sweet spot, however, the purchase likelihood actually drops. Surprisingly, a shopper is more likely to purchase a product with an average of 4.2 stars than one with a 5 star rating.

Take a look at the graph below and you’ll see that a perfect 5 star rating is NOT the most desirable.


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