WhitepaperCyber Risk in Travel & Tourism EMEA 2026

The Travel & Tourism industry in 2026 has become a battlefield for cybercriminals and state-sponsored actors due to its high-volume handling of Personally Identifiable Information (PII) and its critical reliance on interconnected digital infrastructure.

The data is clear:

• In Europe, the transport industry accounts for 11% of cyber attacks
• The average cost of a data breach in the hospitality industry is $4.03 million
• In transportation it is $3.98 million

The travel and tourism industry is subjected to expensive, complex, and high-frequency cyber assaults. Given the growth of digital technology and greater dependence on external providers, the sector must stop depending on reactive responses. Establishing long-term resilience requires a unified approach that secures the technology, agentic AI, and human elements.

Access KnowBe4’s comprehensive report for further insights into:

• How AI is changing the threat landscape in travel & tourism
• Key cybersecurity challenges across the industry
• The regulatory requirements for EMEA travel & tourism organisations
• Strategies to address human and AI risk

Download the complete report to discover actionable insights into how to achieve true resilience across the digital workforce in order to protect systems, secure data and avoid costly downtime.