KnowBe4 AI-Native Security Awareness Training

Generic Training Doesn’t Hold Up Against Modern Threats

Static training libraries and once-a-year campaigns were built for a slower threat landscape. Attackers have moved on but most training programs haven’t.

90%

Of what employees learn is forgotten within 30 days without reinforcement.

Ebbinghaus Forgetting Curve research

95%

Of security pros say AI-powered phishing is nearly impossible to spot without up-to-date training.

KnowBe4 State of Human risk 2025

62%

Of breaches still involve employees.

Verizon DBIR 2026

83%

Of phishing emails now use AI to craft or deliver the attack.

KnowBe4 Phishing Threat Trends Report Vol. 7

Stop Managing Training and Start Managing Risk

KnowBe4's AI-Native Security Awareness Training combines the industry's most comprehensive training content with AI Defense Agents (AIDA) and Real-Time Coaching, working together to help users make smarter security decisions - all backed by 15+ years of threat intelligence.

Train

Training content in 35+ languages, personalized by AI to each user's role, risk level and behavior.

Test

AI-generated attack simulations modeled on current tactics, exposing vulnerabilities before real attackers do.

Reinforce

Real-time coaching delivered in the right channel, at the moment of risk, turning mistakes into teachable moments.

Key Benefits of AI-Native Security Awareness Training

Quantifiable Risk Reduction

Reduce your Phish-prone Percentage™ from an average of 33.1% to 4.1% in just 12 months.

Secure Behavior Reinforcement

~3 out of 4 users don’t repeat a mistake after a single Real-Time Coaching message.

Reduced Administrative Burden

AI-driven automation frees your team from campaign management to focus on security strategy.

Board-Ready Reporting

SmartRisk™ turns simulation results, training and coaching response into one measurable picture of organizational risk.

How Does KnowBe4's AI-Native Security Awareness Training Work?

Our SmartRisk™ Engine analyzes user behavior to generate a dynamic Risk Score for every employee. AIDA then automates training and phishing simulations, delivering the right content to the right user at the right time — even deciding whether a quick SecurityTip or full remedial training fits best when someone fails a test.

Together, they create a continuous improvement cycle that drives lasting behavior change. The result: Phish-Prone™ Percentage (the share of employees likely to click a phishing link) drops from an industry average of 33.1% to just 4.1% within one year.

Put AI-Native Security Awareness Training to Work for Your Organization

Workforce risk isn’t just a training problem, it’s a behavior change problem. Behavior change takes three things working together: knowledge, pressure-tested application, and real-time reinforcement. That’s what our AI-Native SAT was built on.

AIDA (AI Defense Agents)

Always-on AI agents that manage your program, personalize and automate training, phishing simulations and coaching for every user.

Custom Training in Minutes

Use generative AI to turn a simple prompt or your own policies into interactive training or studio-quality AI videos in minutes.

Diverse Training Library

Always-fresh training content AI-personalized to every user’s role, risk level and history, localized in 35+ languages.

Real-World Attack Simulations

AI-generated and personalized phishing and vishing simulations that expose vulnerabilities before attackers do.

Real-Time Coaching

Contextual SecurityTips delivered the instant risky behavior happens, reinforcing training in the moment.

SmartRisk Engine and Risk Score

Identify risk at the user, group and organization level with Risk Scores that paint the full picture of risk across your environment.

Analytics & Reporting

60+ built-in reports and executive dashboards help you make efficient, data-driven decisions about your security awareness program.

Value to Your Org

Eliminate the manual work of selecting content, scheduling training and phishing, and following up with users individually. AIDA fully automates your program and generates training and simulations around your exact policies and risks. Real-Time Coaching closes the gap between training and behavior.

Metrics

Admin hours saved through AIDA automation
Risk Score trend over time for your org/department/individual
Training completion and phishing simulation pass rates over time
Phish Alert Button reporting rate
Mean Time to Acknowledge, Mean Time to Triage, and Mean Time to Investigate

Reduce Repeat Incidents

When a user clicks a suspicious link or engages with a phishing simulation, Real-Time Coaching and AIDA deliver in-the-moment feedback or targeted training, turning mistakes into learning opportunities.

Prevent Risky Behavior

Real-Time Coaching detects risky behavior and delivers immediate contextual guidance in the channels your employees use the most like Slack, Google Chat and Microsoft Teams, before it becomes a habit.

Prove Readiness, Not Click Rates

SmartRisk™ combines simulation results, training completion and coaching data into individual Risk Scores, so you can show real behavior change instead of just a click-through number.

Align Training to Evolving Threats

AIDA continuously adapts simulations and training based on new threats and user behavior, so your program stays relevant without constant manual updates.

Value to Your Org

Fewer repeat incidents, changing risky behavior before it becomes a habit, and a program that keeps pace with threats that don’t wait for your next training cycle.

Metrics

% of repeat incidents after training and coaching
BEC and link-attack miss-rate reduction
Risky-behavior volume detection over time
Risk Score + Phish-prone Percentage prove real behavior change

What Our Customers Say

KnowBe4 is the easiest platform to use. We were up and running in an hour, setting up 10 very basic phishing templates…. A staggering 33% of employees clicked on that first phishing test.

Sunil Patel Information Security Officer, River Island Read the case study

KnowBe4 is much more than a training platform. It’s a security tool, a learning platform and a reporting engine. It helps me do my job quicker, better and with fewer resources. I’ll always recommend KnowBe4.

Andrew Vickers Head of IT Security, Action for Children Read the case study

AI-Native Security Awareness Training FAQs

What is AI-Native Security Awareness Training?

Training that uses AI to personalize content, generate simulations, and deliver coaching automatically, replacing the fixed annual campaign model. KnowBe4's AI-Native SAT runs this through three functions: Train, Test, and Reinforce.

How does KnowBe4's AI-Native SAT reduce phishing click rates?

KnowBe4's AI-Native SAT combines AI-generated phishing simulations with training and in-the-moment coaching, so the program keeps testing and correcting behavior continuously, instead of on a fixed schedule. Customers average a Phish-Prone Percentage drop from 33.1% to 4.1% within 12 months.

How does KnowBe4 track behavior change over time?

Every user gets a dynamic Risk Score built from training completion, phishing simulation results, and coaching response, giving a single measurable number instead of a completion checkbox. That score rolls up to department and org-wide views for tracking trends over time.

What makes KnowBe4's phishing simulations realistic?

Simulations are modeled on current attack tactics rather than a fixed template library, so they're built to expose the vulnerabilities employees are actually facing today, not last year's threats.

Does KnowBe4's AI-Native SAT reduce the administrative workload of running a training program?

Yes. Automation handles content selection, campaign scheduling, and follow-up after a failed test, freeing security teams to focus on strategy instead of manual campaign management.

What reporting does KnowBe4's AI-Native SAT provide for compliance and board reporting?

Reporting rolls simulation results, training completion, and coaching response into one risk picture, covering metrics like completion and pass rates, Phish Alert Button reporting rate, and Mean Time to Acknowledge/Triage/Investigate.

How is KnowBe4's AI-Native SAT different from static, once-a-year training?

Static programs lose effectiveness fast. 90% of what employees learn is forgotten within 30 days without reinforcement. KnowBe4's AI-Native SAT replaces that with continuous training, testing, and reinforcement instead of a single annual event.

AI-Native Security Awareness Training

Continuous training, testing and reinforcement that keeps you ahead of attackers.