KnowBe4 Unveils Brand Refresh to Celebrate 15 Years of Human Risk Management

TAMPA BAY, FL | Aug 12, 2025

New modern brand showcases KnowBe4’s commitment to helping organizations “Rise Above Risk” for the future of human risk management

KnowBe4, the world-renowned cybersecurity platform that comprehensively addresses human risk management (HRM), today unveiled a bold new brand with an innovative new vision for the future of the company. The refreshed identity reflects KnowBe4’s leadership in human risk management, with a reputation for excellence in cybersecurity and groundbreaking AI advancements. Instagram_Female_Teal@1x

Armed with a new company tagline “Rise Above Risk”, KnowBe4 is boldly pushing the boundaries of its brand identity to new heights to reflect a focus on human risk management while helping IT and cybersecurity professionals elevate their protection efforts regarding company risk. It goes beyond phishing, training and boundaries to transform the unpredictable into the unstoppable to rise above risk.

“As we launch our new, modern brand identity and celebrate the company’s anniversary, we reflect on the achievements and successes of KnowBe4 over the last 15 years,” said Cindy Zhou, chief marketing officer, KnowBe4. “From the spark of a great idea to becoming a billion-dollar valuation unicorn, and serving 70,000 customers globally, KnowBe4’s transformation has been revolutionary and the future is bright. Our brand refresh represents what sets us apart as the market leader in human risk management and the impact we continue to have on our customers to keep their organizations secure.”

KnowBe4's evolution reaffirms its leadership position in the human risk management space and bolsters its dedication to helping IT and cybersecurity workers to fight against today’s top threats, including social engineering, email threats, ransomware and more.

To explore KnowBe4’s new visual identity, visit our website www.knowbe4.com.

About KnowBe4

KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15 years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense.

More info at www.knowbe4.com. Follow KnowBe4 on LinkedIn and X.