--- title: KnowBe4 Ups Repurposing Efforts description: One of the 7 Rs is Repurposing, and KnowBe4 recently had a huge repurposing success by converting old banners intosustainable tote bags for all employees. image: https://www.knowbe4.com/hubfs/Sustainability%20Blog%20Images/Tot%20Bags-1.jpeg --- [Go to KnowBe4.com >](https://www.knowbe4.com) [![KnowBe4](https://www.knowbe4.com/hubfs/knowbe4-logo-blk-orange-cropped-rgb_fixed.svg "KnowBe4 Careers")](https://www.knowbe4.com/careers) - Locations Locations ** - [United States](https://www.knowbe4.com/careers/locations/usa) - [United Kingdom](https://www.knowbe4.com/careers/locations/united-kingdom) - [Lyon, France](https://www.knowbe4.com/careers/locations/lyon) - [Utrecht, Netherlands](https://www.knowbe4.com/careers/locations/utrecht) - [Berlin, Germany](https://www.knowbe4.com/careers/locations/berlin) - [Cape Town, South Africa](https://www.knowbe4.com/careers/locations/cape-town) - [São Paulo, Brazil](https://www.knowbe4.com/careers/locations/sao-paulo) - [Dubai, United Arab Emirates](https://www.knowbe4.com/careers/locations/dubai) - [Singapore, Singapore](https://www.knowbe4.com/careers/locations/singapore) - [Tokyo, Japan](https://www.knowbe4.com/careers/locations/tokyo) - [Melbourne, Australia](https://www.knowbe4.com/careers/locations/melbourne) - [India](https://www.knowbe4.com/careers/locations/kochi) - Students Students ** - [Internships](https://www.knowbe4.com/careers/internships) - Our Culture Our Culture ** - [Benefits](https://www.knowbe4.com/careers/benefits) - [Careers Blogs](https://www.knowbe4.com/careers/blogs) - [Community Involvement](https://www.knowbe4.com/careers/community-involvement) - [Sustainability](https://www.knowbe4.com/careers/sustainability) - [FAQ](https://www.knowbe4.com/careers/faq) - Diversity & Inclusion Diversity & Inclusion ** - [Our Initiatives](https://www.knowbe4.com/careers/diversity) - [See Open Positions](https://www.knowbe4.com/careers/job-openings) [![Internet Security Awareness Training ](https://www.knowbe4.com/hubfs/raw_assets/public/CareersMicrosite/images/knowbe4-logo-blk-orange-cropped-rgb_final.svg "Internet Security Awareness Training ")](https://www.knowbe4.com/careers) - Locations Locations ** - [United States](https://www.knowbe4.com/careers/locations/usa) - [United Kingdom](https://www.knowbe4.com/careers/locations/united-kingdom) - [Lyon, France](https://www.knowbe4.com/careers/locations/lyon) - [Utrecht, Netherlands](https://www.knowbe4.com/careers/locations/utrecht) - [Berlin, Germany](https://www.knowbe4.com/careers/locations/berlin) - [Cape Town, South Africa](https://www.knowbe4.com/careers/locations/cape-town) - [São Paulo, Brazil](https://www.knowbe4.com/careers/locations/sao-paulo) - [Dubai, United Arab Emirates](https://www.knowbe4.com/careers/locations/dubai) - [Singapore, Singapore](https://www.knowbe4.com/careers/locations/singapore) - [Tokyo, Japan](https://www.knowbe4.com/careers/locations/tokyo) - [Melbourne, Australia](https://www.knowbe4.com/careers/locations/melbourne) - [India](https://www.knowbe4.com/careers/locations/kochi) - Students Students ** - [Internships](https://www.knowbe4.com/careers/internships) - Our Culture Our Culture ** - [Benefits](https://www.knowbe4.com/careers/benefits) - [Careers Blogs](https://www.knowbe4.com/careers/blogs) - [Community Involvement](https://www.knowbe4.com/careers/community-involvement) - [Sustainability](https://www.knowbe4.com/careers/sustainability) - [FAQ](https://www.knowbe4.com/careers/faq) - Diversity & Inclusion Diversity & Inclusion ** - [Our Initiatives](https://www.knowbe4.com/careers/diversity) - [See Open Positions](https://www.knowbe4.com/careers/job-openings) ### Stay in the Know Enter your email address to follow our blog with career advice from our recruiters, team member spotlights, and all the latest updates at KnowBe4! ### Search Our Blog ** [Interests **](https://www.knowbe4.com/careers/blogs/sustainability/knowbe4-ups-repurposing-efforts#) - [Employee Engagement](https://www.knowbe4.com/careers/blogs/sustainability/tag/employee-engagement) - [Environmental Stewardship](https://www.knowbe4.com/careers/blogs/sustainability/tag/environmental-stewardship) - [KnowBe4 Around the Globe](https://www.knowbe4.com/careers/blogs/sustainability/tag/knowbe4-around-the-globe) - [Sustainable Business](https://www.knowbe4.com/careers/blogs/sustainability/tag/sustainable-business) - [Sustainable Fun](https://www.knowbe4.com/careers/blogs/sustainability/tag/sustainable-fun) - [The Seven Rs](https://www.knowbe4.com/careers/blogs/sustainability/tag/the-seven-rs) - [Awards & Accolades](https://www.knowbe4.com/careers/blogs/sustainability/tag/awards-accolades) [** Back To All](https://www.knowbe4.com/careers/blogs/sustainability) # KnowBe4 Ups Repurposing Efforts By: **Lael - Director of Global Sustainability** Published: 7 Sep 2021 Last Updated: 2 Jun 2023 [featured-post](https://www.knowbe4.com/careers/blogs/sustainability/tag/featured-post) [The Seven Rs](https://www.knowbe4.com/careers/blogs/sustainability/tag/the-seven-rs) [Sustainable Business](https://www.knowbe4.com/careers/blogs/sustainability/tag/sustainable-business) [![Share on facebook](https://www.knowbe4.com/hs-fs/hubfs/Knowbe4_Dec2015/Icons/facebook-color.png?width=24&name=facebook-color.png) ](http://www.facebook.com/share.php?u=https://www.knowbe4.com/careers/blogs/sustainability/knowbe4-ups-repurposing-efforts&utm_medium=social&utm_source=facebook) [![Share on linkedin](https://www.knowbe4.com/hs-fs/hubfs/Knowbe4_Dec2015/Icons/linkedin-color.png?width=24&name=linkedin-color.png) ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.knowbe4.com/careers/blogs/sustainability/knowbe4-ups-repurposing-efforts&utm_medium=social&utm_source=linkedin) [![Share on twitter](https://www.knowbe4.com/hs-fs/hubfs/Knowbe4_Dec2015/Icons/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/intent/tweet?original_referer=https://www.knowbe4.com/careers/blogs/sustainability/knowbe4-ups-repurposing-efforts&utm_medium=social&utm_source=twitter&url=https://www.knowbe4.com/careers/blogs/sustainability/knowbe4-ups-repurposing-efforts&utm_medium=social&utm_source=twitter&source=tweetbutton&text=) One of the many ways to take care of our environment is to follow the “Rs”. Most people have probably heard about the “three Rs”, Reduce, Reuse, and Recycle; however, the three Rs have been expanded to include a few more. Now have Reduce, Refuse, Reuse, Redesign, Repurpose, Re-earth (compost), and Recycle.   In this article, I discuss Repurposing, with a real-world example. In 2019, after reaching a major company milestone, KnowBe4 celebrated by flying an airplane banner around the city. The next year, at the beginning of 2020, KnowBe4 reached another giant milestone and hung a large celebratory sign on one of our buildings in downtown Clearwater, Florida.  ![KnowBe4 Plane Banner](https://www.knowbe4.com/hs-fs/hubfs/Sustainability%20Blog%20Images/KnowBe4%20Plane%20Banner.jpeg?width=520&height=347&name=KnowBe4%20Plane%20Banner.jpeg) ![KnowBE4 Building Banner](https://www.knowbe4.com/hs-fs/hubfs/Sustainability%20Blog%20Images/KnowBE4%20Building%20Banner.jpeg?width=426&height=568&name=KnowBE4%20Building%20Banner.jpeg) In the spirit of taking extreme ownership for our environment, we took the sign and the banner, and rather than throwing them away, we repurposed them into reusable shopping bags for each of our employees.  ![Hauling the Banner-1-1](https://www.knowbe4.com/hs-fs/hubfs/Sustainability%20Blog%20Images/Hauling%20the%20Banner-1-1.jpeg?width=426&height=533&name=Hauling%20the%20Banner-1-1.jpeg) ![Tot Bags-1](https://www.knowbe4.com/hs-fs/hubfs/Sustainability%20Blog%20Images/Tot%20Bags-1.jpeg?width=426&height=532&name=Tot%20Bags-1.jpeg) By doing so, we diverted 334 pounds of trash from the landfill, which contributed towards our zero waste goals. At the same time, we are helping eliminate the use of plastic grocery bags by creating high-quality, reusable bags and putting them in the hands of all Knowsters. Not to mention each of our employees got their own little piece of KnowBe4 history. Plus, we got to support a small business by hiring a local seamstress to make all the bags for us. ![Seamstress-1](https://www.knowbe4.com/hs-fs/hubfs/Sustainability%20Blog%20Images/Seamstress-1.jpeg?width=426&height=533&name=Seamstress-1.jpeg) Repurposing projects are not always obvious, but they are almost always worth it. At KnowBe4, environmental responsibility is not just our company stance, it’s our culture; it is who we are.  ## Do you want to work for an organization that values employees as much as the environment? 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We spend our days empowering people to make… [Read More](https://www.knowbe4.com/careers/blogs/sustainability/defense-in-depth-why-our-security-strategy-includes-the-planet) ![](https://www.knowbe4.com/hubfs/Sustainability%20Blog/Employee%20Engagement%20Feb%202026.png) #### [How Empowering Your Team to 'Go Green' Boosts the Bottom Line](https://www.knowbe4.com/careers/blogs/sustainability/how-empowering-your-team-to-go-green-boosts-the-bottom-line) The business world is finally moving past the idea that sustainability is just a "nice-to-have"… [Read More](https://www.knowbe4.com/careers/blogs/sustainability/how-empowering-your-team-to-go-green-boosts-the-bottom-line) ![](https://www.knowbe4.com/hubfs/Sustainability%20Blog/January%20Declutter%20Month%20-%20cover%20photo.png) #### [January Declutter Month - Building Engagement While Fighting Waste](https://www.knowbe4.com/careers/blogs/sustainability/january-declutter-month-building-engagement-while-fighting-waste) At KnowBe4, we continuously look for innovative ways to reduce waste, not only at work, but on a… [Read More](https://www.knowbe4.com/careers/blogs/sustainability/january-declutter-month-building-engagement-while-fighting-waste) [  Back to All ](https://www.knowbe4.com/careers/blogs/sustainability) Locations - [United States](https://www.knowbe4.com/careers/locations/usa) - [United Kingdom](https://www.knowbe4.com/careers/locations/united-kingdom) - [Lyon, France](https://www.knowbe4.com/careers/locations/lyon) - [Utrecht, Netherlands](https://www.knowbe4.com/careers/locations/utrecht) - [Berlin, Germany](https://www.knowbe4.com/careers/locations/berlin) - [Cape Town, South Africa](https://www.knowbe4.com/careers/locations/cape-town) - [ São Paulo, Brazil ](https://www.knowbe4.com/careers/locations/sao-paulo) - [Dubai, United Arab Emirates ](https://www.knowbe4.com/careers/locations/dubai) - [Singapore, Singapore ](https://www.knowbe4.com/careers/locations/singapore) - [Tokyo, Japan ](https://www.knowbe4.com/careers/locations/tokyo) - [Melbourne, Australia](https://www.knowbe4.com/careers/locations/melbourne) - [India](https://www.knowbe4.com/careers/locations/kochi) Students - [Internships ](https://www.knowbe4.com/careers/internships) Culture - [Benefits ](https://www.knowbe4.com/careers/benefits) - [Careers Blogs](https://www.knowbe4.com/careers/blogs) - [Community Involvement](https://www.knowbe4.com/careers/community-involvement) - [Sustainability](https://www.knowbe4.com/careers/sustainability) - [FAQ](https://www.knowbe4.com/careers/faq) Diversity & Inclusion - [Our Initiatives](https://www.knowbe4.com/careers/diversity) ![KnowBe4](https://www.knowbe4.com/hubfs/knowbe4-white-logo_fixed.svg "KnowBe4") [![LinkedIn](https://www.knowbe4.com/hubfs/in%20(1).svg) ](http://www.linkedin.com/company/knowbe4) [![X](https://www.knowbe4.com/hubfs/x%20(1).svg) ](https://twitter.com/knowbe4) [![TikTok](https://www.knowbe4.com/hubfs/tiktok-icon.svg) ](https://www.tiktok.com/@knowbe4inc) [![FB](https://www.knowbe4.com/hubfs/fb%20(1).svg) ](https://www.facebook.com/knowbe4) [![Youtube](https://www.knowbe4.com/hubfs/yt%20(1).svg) ](http://www.youtube.com/knowbe4) © 2026 KnowBe4, Inc., All rights reserved.   [Legal](https://www.knowbe4.com/legal/) | [Privacy Policy](https://www.knowbe4.com/legal/website-privacy-notice) | [Terms of Use](https://www.knowbe4.com/legal/website-terms-of-use) | [Security Statement](https://www.knowbe4.com/legal/security) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/978904139/?guid=ON&script=0) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Lael - Director of Global Sustainability", "url" : "https://www.knowbe4.com/careers/blogs/sustainability/author/lael" }, "dateModified" : "2023-06-02T19:34:48.521Z", "datePublished" : "2021-09-07T16:00:00.000Z", "headline" : "KnowBe4 Ups Repurposing Efforts", "image" : [ "https://www.knowbe4.com/hubfs/Sustainability%20Blog%20Images/Tot%20Bags-1.jpeg" ], "mainEntityOfPage" : { "@id" : "https://www.knowbe4.com/careers/blogs/sustainability/knowbe4-ups-repurposing-efforts", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.knowbe4.com/hubfs/logo-Aug-04-2025-04-06-48-4870-PM.svg" }, "name" : "KnowBe4, Inc." } } ```