International Phishing Benchmarks
At an international level, we benchmark using the same three phases and segment our customers by industry (see regional analysis) and three organizational sizes.
Across the different regions, the highest baseline PPPs were found in South America (39.1%), North America (37.1%), and Australia and New Zealand (36.8%).
Organizations with 1,000+ employees based in Australia and New Zealand were the most phish prone globally, with 44.6% clicking on simulated phishing hyperlinks. The lowest risk was found in small organizations (1-249 employees) in both Asia and the United Kingdom & Ireland, with one-quarter (24.3%) of employees clicking links.
All regions achieved average improvement rates over 80%, with North America the highest (89.5%) and South America a close second (88.9%).
